As the healthcare industry seeks to improve health equity and reduce care disparities, Healthfirst has introduced seven principles for orienting an organization around health equity. Susan Beane, executive medical director of partnerships for medical outcomes at Healthfirst, and her colleagues Rashi Kumar, director research and policy in partnerships for medical outcomes, and Tom Wang, manager of research and evaluation in partnerships for medical outcomes, share the ADVANCE principles and how they guide Healthfirst's health equity efforts.