Innovation and Growth Mark Xtelligent Healthcare Media’s 2018 Accomplishments
January 14, 2019
DANVERS, MASSACHUSETTS — February 5, 2019 — Xtelligent Healthcare Media, a digital publisher that serves the information needs of healthcare executives and IT professionals and provides targeted marketing solutions to healthcare product and service companies, today announced year-end site statistics as well as other accomplishments achieved in 2018.
- Network traffic (Total Visits) increased by 94% Year-over-Year (YoY)
- Unique Visits increased by over 99% YoY
- Page Views were up 78% YoY
- Visits from Google-initiated Long Tail Search (LTS) increased by 130% YoY
The Xtelligent Healthcare Media network comprises eight websites that focus on specific aspects of the digital healthcare ecosystem. In addition to the network reporting higher numbers overall, all eight websites reported higher audience engagement. The websites reporting the highest YoY increases reflect the deep interest and engagement of healthcare executives and IT professionals in front-and-center trending topics such as:
- Health IT Analytics: Total Visits, Unique Visits, and Page Views increased between 74% and 82% YoY; while Organic Visits and Google-initiated Visits were up 120% and 124% YoY, respectively
- Health Payer Intelligence: Total Visits, Unique Visits, and Page Views increased by 169%, 173% and 158% YoY respectively. Organic Visits and Google-initiated Visits also saw dramatic increases of 216% and 219% YoY respectively
- mHealthIntelligence (Digital Health): Total Visits, Unique Visits, and Page Views increased between 77% and 87% YoY; while Organic Visits and Google-initiated Visits more than doubled—both increased by more than 105% YoY
- Patient Engagement HIT: Total Visits, Unique Visits, and Page Views increased by large margins, at 151%, 177% and 136% YoY respectively. The site also posted huge gains in Organic Visits and Google-initiated Visits, which increased by 245% and 244% YoY respectively
- Revenue Cycle Intelligence: Total Visits, Unique Visits, and Page Views all doubled (up more than 100% YoY); while Organic Visits and Google-initiated Visits were up 131% and 129% respectively
Each of the company’s two annual events—Telehealth and the Value-Based Care Summit—reported sold-out sponsorships and attendee audiences at 100% capacity in 2018. Attendee profiles also improved qualitatively, with more senior-level executives representing a broader mix of providers at both events. Year-over-year success is also reflected in the quality of the speakers and content presented at the events. Both of the events qualified for HIMSS Continuing Education Credits.
“Xtelligent Healthcare Media shares proven insight drawn from real-world experience. Our readers trust that our network publishes content that properly captures the dynamics of the healthcare industry and delivers actionable information in a multitude of accessible formats,” said Kyle Murphy, PhD, Vice President of Content and Editorial Lead. “The growth in traffic and engagement demonstrate a renewed interest in the impact of information technology on healthcare. Our goal remains providing industry professionals with the resources they need to make well-informed business decisions.”
“By serving the distinct information needs of our audience, we create the ideal platform for healthcare vendors to reach and engage with their target market,” stated Chief Revenue Officer Jane Bogue. She added, “In 2018, we added more than 100 new logos to our advertiser portfolio. Many clients started with a single campaign and quickly expanded their media buys based on the results we delivered. Our most successful clients use integrated campaigns to create awareness, establish thought leadership and generate qualified leads with programs that are customized to meet their needs.”
In 2018 Xtelligent Healthcare Media launched several targeted media solutions, including:
- Account-Based Marketing (ABM) – allows brands to market exclusively to healthcare executives and IT professionals that represent the brands’ selected accounts
- Expanded Custom Content Solutions – enables brands to generate brand awareness and thought leadership across a wider audience base, using high quality, professionally developed targeted content written by professional healthcare journalists.
- Integrated Solutions – custom programs created to achieve brands’ specific goals; comprised of media vehicles that include research driving white paper creation and webcasts (thought leadership); lead generation; high impact targeted branding programs and live event sponsorships, etc.
About Xtelligent Healthcare Media
Xtelligent Healthcare Media is a leading provider of specialized content that brings together buyers and sellers of healthcare products and services. We provide customized marketing programs that enable healthcare vendors to reach more than 300,000 healthcare executives and IT professionals that are responsible for researching, buying and implementing healthcare technology products and services. We operate a network of eight websites and two annual events, each focused on specific aspects of the healthcare ecosystem.
